Guava Spring Newsletter

 
Guava
Spring News

Keeping you updated with all things Guava

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UK SEM Benchmark Survey
2010 SEM Survey launched at TFM&A. Retail clients

Retail clients.

Guava are utilising their SEO skills to drive more online sales for our new clients. Radian6

Social Media Monitoring.

Guava has selected Radian 6 as their social media monitoring tool, extending the range of social media services now available.  Revolution Awards 2010   Eve Hyland

Eve Hyland.

Our new Marketing Manager has joined the Guava team, based out of our Cornwall office.

Take part in the 2010 SEM Benchmark Survey.

Guava are proud to be sponsoring the UK Search Engine Marketing Report in conjunction with Econsultancy again for the 4th year running and would like to invite you to get involved.

 

In return for your participation in the survey, which is integral to the production of the report, you will be rewarded with a free copy worth £150 when it is released in April 2010.

 

Deadline: 26th March 2010

Take it now to get a free report:

http://bit.ly/guava-search  

Retail giants get a fresh perspective with Guava.

Both Argos and Homebase have just signed up as Guava's latest clients, seeking our expert SEO teams' assistance in driving traffic to their sites. 

 

Hitwise ranks Argos.co.uk as the second most popular retail website in terms of visitor numbers in the UK after Amazon.com. 

 

Social media services.

Guava has selected Radian 6 as their social media monitoring tool, with staff now having undergone full training. This collaboration enables Guava to provide a platform for clients to listen, measure and engage with their target audience across the social web, as well as consultative advice.

 

In addition, Guava has now updated their Social media offerings to include the following packages;

Social media consultation
  • Social media monitoring
  • Social media & content workshops
  • Other bespoke social media packages

     

    Guava's social media process is compounded by cutting edge knowledge and years of search engine marketing experience.

     

    Call your account manager on 0870 0630707 if you would like assistance with your social media strategy.  

    New appointment within web development team.

    Clive Hopkins, who is head of business development for Guava UK's web development division, has 20 years experience helping clients of all sizes improve their online marketing, sales, and customer service proposition.

     

    If you're looking to engender recognition and loyalty or improve conversion and reduce churn rates with your online presence we could help. We are currently working on projects for Babybond, takelegaladvice.com and William Russell to enhance their current online functionality.

     

    For an initial informal chat contact Clive at the Berkshire office on 0870 0630707.

     

     

     

    Guava's events starting to hot up.

    The Guava team will be springing up all over the place this season spreading their wealth of expert knowledge...

              

     

    The Revolution Awards: Guava are proud sponsors this year.
    Revolution Magazine's Awards recognise outstanding achievement and creativity within the digital marketing industry and Guava are proud to be sponsoring the 'Best Use of Search' category. The team will be attending the ceremony to celebrate alongside the elite of the digital marketing world, as well as presenting the prestigious award to the deserving winner.
    When: 8th April 2010
    Where: Grosvenor House, Park Lane, London

     

            

    The Omniture Summit EMEA 2010: Guava go for Gold.
    Guava are official 'Gold Sponsors' of the Omniture Summit this year, which brings together industry professionals from a diverse mix of European and multi-national companies. The two day conference acts as a vehicle for education and networking, representing the largest gathering of online marketers in EMEA, and enables us to showcase our expert knowledge and services.
    When: Thursday 20th - Friday 21st May
    Where: Hilton London Metropole

     

     

     

     

    For more information about Guava's services please visit our website or call us on 0870 0630707.

     

    The Guava Team

    www.guava.co.uk
     

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    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

    Guava Winter Newsletter

     
    !
    Guava
    Winter News

    Keeping you updated with all things Guava

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     Guava Christmas Calander

    Merry

    Guava Christmas opening times

     

    Berkshire office

    Christmas Eve - open until 3pm.

    Christmas Day - closed.

    28th December - closed.

    29th December - business as usual.

    30th December - business as usual.

    31st December - business as usual.

    New Years Day - closed

    4th January 2010 - business as usual.

     

    Cornwall office

    Christmas Eve - open until 3pm.

    Christmas Day - closed.

    28th December - closed.

    29th December - business as usual.

    30th December - business as usual.

    31st December - business as usual.

    New Years Day - closed

    4th January 2010 - business as usual.  Telstra

    Going Japanese.

    Launch of new Japanese website using the GuavaCMS. Omniture webinar

    Guava is an Omniture Certified Premier Partner.

    TFM&A

    TFM&A.

    Join the Guava team at Earls Court in February 2010.  

    Guava Christmas advent calendar.

    We have the pleasure of introducing you to our great Advent calendar. From the 1st to the 17th of December, you are able to click on the Advent calendar and answer the question of the day and win a daily prize.

    The daily prizes include:

    • Guava laptop bags
    • Guava umbrellas
    • Bottles of Cava
    • Guava cocktail sets

     

    Once you have participated there will be a grand prize draw on the 18th of December to win a bottle of Champagne.

     

    Click here now to participate.

     

    Looking forward to 2010.

    In 2009 we have seen a number of significant changes in search. More SEO's recognised the importance of linking to achieve results, with more sophisticated linking techniques being used.  The reliance on link networks and paid links has in general trended downwards to favour content creation.


    Google introduced more personalisation into Google search results, with options such as Search Wiki letting users literally blow up results they don't want for keyphrases when signed into their Google account. 

     

    Guava have made a number of predictions for what's to come in the SEO Industry in 2010, including:

     

    Page Load times
  • Social Search
  • NewsGroup dropping Google
  • Location based social media
  • HTML 5

     

    Click here to visit the Search Engine War site for the full blog post.  

    Pay-Per-Click International capabilities hottening.

    The Guava Pay-Per-Click team are now managing a number of exciting International clients.  Using Omniture SearchCentre allows the team to manage large multi-lingual multi territory campaigns. Central management of these global campaigns allows more control and delivers a far better ROI.

       

    Web Development is going Japanese.

    As of 1 Dec 2009 Telstra have released their latest regional website… in Japanese. This was a huge success for Guava, not only for the team behind the task of content propagation but also for the next step of the GuavaCMS supporting complex languages.

     

    Visit the website at the following address to view our work: www.telstrainternational.jp  

     

    Guava has also recently won two new web development projects for a property software company and a leading luxury clothing retailer. Dmitry Kostikov one of our our senior developers has qualified as a Microsoft Certified Professional Developer : ASP.Net 3.5.

     

    Visit the Web Development pages of our website to find out more.  

     

     

    Guava's juicy event line up.

    The Guava team are busy this Winter presenting at a number of events, including;

    Technology for Marketing & Advertising
    When: 23rd - 24th February 2010. 
    Where: Stand G40, Earls Court 2, London
    For more details on the show visit
    http://www.t-f-m.co.uk/

     

    Click here to visit our events page for more information.

     

    For more information about Guava's services please visit our website.

     

    The Guava Team

    www.guava.co.uk
     

    To unsubscribe from our mailing list, please reply to this email with UNSUBSCRIBE as the subject line.

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

  • Guava Autumn Newsletter

     
    !
    Guava
    Autumn News

    Keeping you updated with all things Guava

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     Autumn events

    Insurance

    Fresh thinking on Insurance.
    Guava achieves a number of page 1 listings for highly competitive insurance keyphrases. Sage Pay

    sagepay Approved Partner. Figaro Digital

    Paid and Natural Search Seminar.

    Join Martin Dinham who will be speaking at the Hospital Club on the 30th of September.  

    Fresh thinking on Insurance.

    We have just signed up a new client - World First Travel Insurance, as a result of our expertise in the insurance market.

     

    Popular insurance search terms such as 'car insurance' and 'travel insurance' are right up there with the most competitive keyphrases being battled out on the web, as the rewards for these top positions are financially a goldmine to those companies concerned. To rank in the top 10 of Google and Yahoo for insurance related keyphrases demands highly experienced and skilled onsite search engine optimisation with effective onsite and offsite link building strategies including content creation, syndication and social networking. With an excellent return on investment for companies ranking high for these popular insurance related searches, it's easy to see why Guava is thriving within the insurance sector.  

    SagePay partnership.

    Guava, have been appointed a SagePay partner in a move to improve the transaction process available on their clients' websites.

     

    Guava are implementing the SagePay solution for both Babybond and Safety First Manufacturing. As part of the development process Guava continues to refine their service and to further ensure the client’s user journey through the transaction process is both efficient and intuitive.

     

    Visit the Web Development pages of our website to find out more.  

     

     

    Guava's juicy event line up.

    The Guava team are busy this autumn presenting at a number of events, including;

    Chinwag Live: Search is Dead Long Live Search
    Join us as we explore how marketers and SEO specialists can optimise for new search technologies. SEO Director Teddie Cowell will be on the panel.
    When: 29th September 2009.  6pm - 9pm
    Where: SoHo, London
    Book your place now.
    http://cl27.eventbrite.com/
  • Figaro Digital: Paid and Natural Search Seminar
    Guava's Business Development Manager, Martin Dinham will be speaking.
    When: 30th September 2009. 
    Where: The Hospital Club, SoHo, London
    Book your place now. 
    http://www.figarodigital.co.uk/RegisterEvent.aspx
  • SEO Supplier Showcase.
    Showcases the leading SEO suppliers, helping you choose your SEO and natural search suppliers and partners to help you raise your rankings above those of your competitors.  Guava's Business Development Manager, Martin Dinham will be speaking.
    When: 1st October 2009. 
    Where: London
    Book your place now.
    http://econsultancy.com/events/seo-supplier-showcase-october-2009
  • PPC Supplier Showcase.
    Showcases the leading PPC suppliers, and will give you insight into the current market place, who specialises in what, how they charge for their services.  Guava's Business Development Manager, Martin Dinham will be speaking.
    When: October 29th 2009. 
    Where: London
    Book your place now.
    http://econsultancy.com/events/ppc-paid-search-marketing-supplier-showcase-october-2009

     

    Click here to visit our events page for more information.

     

    For more information about Guava's services please visit our website.

     

    The Guava Team

    www.guava.co.uk
     

    To unsubscribe from our mailing list, please reply to this email with UNSUBSCRIBE as the subject line.

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

  • Guava Summer Newsletter 2009

       
    !
    Guava
    Summer News

    Keeping you updated with all things Guava

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    Hi, this is the newsletter that is being sent to all our clients today.  

    Nomads clothing

    Kristoffer Ewald

    Google Analytics Webinar.

    Join our Webinar and learn from Guava's Analytics expert, Kristoffer Ewald. UK Search Engine

 Marketing Report 2009

    2009 Search Engine Marketing Benchmark Report.

     

    UK Search Marketing Benchmark Report 2009.

    The 73-page report, covering both Search Engine Optimisation, Paid Search and Social Media has now been published. There are many interesting trends that have come out of this years report including;

    Social media marketing is the channel where clients are most likely to be boosting their investment over the course of the next year.
  • Search engine optimisation is the area where companies are most likely to be investing more money, with 55% of respondents expecting an increase in their budget.

    Register here to obtain a free copy of the report.

     

    Google Analytics Webinar.

    After a very successful webinar last week we have decided to do these on a regular basis. Our VP Analytics Kristoffer Ewald will be presenting a webinar on how your company can successfully implement and customise Google Analytics to get accurate and useful information.

    Speaker:  Kristoffer Ewald, VP Analytics, Guava
    When: Friday May 29th 2009, 3pm-4pm
    Registerhttps://www1.gotomeeting.com/register/533808792    

    Nomads Clothing.

    Nomads clothing is an online store selling quality fair-trade clothing. Since completing the SEO and linking campaigns for Nomads Clothing, the results have been impressive. Nomads have enjoyed far greater visibility in the search engines which has led to record sales during October and September 2008 with site visits more than doubling. Nomads clothing have multiple page 1 listings on Google, and over 50 phrases that are ranking at no1 on Google. Click here to read the full case study.

     

    For more information about Guava's services please visit our website.

     

    The Guava Team

    www.guava.co.uk
     

    To unsubscribe from our mailing list, please reply to this email with UNSUBSCRIBE as the subject line.

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

  • Guava Spring Newsletter

     
    Guava
    Spring News

    Keeping you updated with all things Guava

    0870 063 0707
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    Guava events >
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    Technology for Marketing and Advertising
    2009 SEM Survey to be launched at TFM&A Bag Amnesty

    Bag Amnesty.

    Bring along your old Neutralize (*\*) bag to TFM&A and receive a brand new Guava bag in return. DX Website

    DX Group.

    The site includes a facility to track deliveries online, a directory feature to look up details for any one of 10,000+ businesses in the DX Network. Telstra International

    Telstra International.

    Regional websites to follow later this year for North America, Asia and the rest of the world.

    Technology for Marketing & Advertising.

    The Guava team will exhibit on stand G40. Guava Business Development Manager Martin Dinham will be speaking alongside Econsultancy CEO Ashley Freidlein on day one at 13:45.

    When : 24 - 25 February 2009
    Where : Earls Court 2, London

    More info:

    http://www.guava.co.uk/resources/events/  

    UK Search Engine Marketing Survey 2009.

    For the third year running we are the proud sponsors of the UK Search Engine Marketing Survey in conjunction with Econsultancy.  The survey will be launched at TFM&A, to take part and receive a complimentary copy of the report pre-register here

     

    Neutralize (*\*) Bag Amnesty.

    We have got some fantastic new Guava laptop bags and would like to make an offer to those of you still carrying around your old Neutralize bags. To obtain a new Guava laptop bag please bring your old bag along to our stand at TFM&A and we will gladly swap old for new.  If you can't make it to the show give us a call on 0870 0630707 and we will send one to you.   

    Web Development team launch major new websites.

    The Guava UK development team are pleased to announce the launch of a major new website for the DX Group, one of the UK's largest postal services companies. The new website launched in February and is a significant part of a branding overhaul for DX. Click here to view the new site.

     

    We have also recently completed the development of the first of four major new websites for Australian Telecoms giant Telstra. The websites, powered by GuavaCMS have been designed and built for Telstra International, a global provider of managed network solutions. The EMEA website is the first to be launched.  

    E*TRADE.

    Following the success of their UK PPC campaigns, Guava have been enlisted by E*TRADE Financial in the UK to manage a multilingual international campaign. Using the Omniture SearchCenter tool the team have significantly increased E*TRADE’s lead acquisition. To find out more about Guava's Pay-Per-Click services click here.

     

    For more information about Guava's services please visit our website.

     

    The Guava Team

    www.guava.co.uk
     

    To unsubscribe from our mailing list, please reply to this email with UNSUBSCRIBE as the subject line.

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

    Winter News from Guava

     
    !
    Guava
    Winter News

    Keeping you updated with all things Guava

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    Guava Christmas
     

    Guava Christmas opening times

     

    Berkshire office

    Christmas Eve - open until 2pm.

    Christmas Day - closed.

    Boxing Day - closed.

    29th December - business as usual.

    30th December - business as usual.

    31st December - business as usual.

    New Years Day - closed

    2nd January 2009 - business as usual.

     

    Cornwall office

    Christmas Eve - open until 2pm.

    Christmas Day - closed.

    Boxing Day - closed.

    29th December - business as usual.

    30th December - business as usual.

    31st December - business as usual.

    New Years Day - closed

    2nd January 2009 - business as usual.  Martin Dinham

    Martin Dinham has returned to Guava as Business Development Manager.

    Sparkling Christmas wishes.

    Firstly, we would like to wish you all a very Merry Christmas and a prosperous New Year.  Should you wish to talk to a member of the Guava team over the Christmas period; the opening times of our two UK offices are displayed on the right of this email.  

    Omniture partnership.

    We have recently partnered with Omniture SearchCenter - management, reporting and optimisation platform for our paid search marketing  campaigns going forward. Guava UK CEO and Group Vice President, Graeme Radford, commented, "Omniture SearchCenter is an excellent platform which will prove to be highly beneficial for many of our customers."

     

    We are also partners of Omniture’s Site Catalyst analytics platform and an accredited Google Analytics partner.

     

    Omniture Premier Partner

     

    Welcome return.

    We are delighted to announce that Martin Dinham was recently appointed as Business Development Manager of Guava Limited after a years' sabatical quite literally 'learning the ropes' with an online sailing retail business. Martin has worked in the search marketing industry for many years and was previously an employee of Neutralize.  

    For more information about Guava's services please visit our website.

     

    Merry Christmas from all of The Guava Team

    www.guava.co.uk  

    To unsubscribe from our mailing list, please reply to this email with UNSUBSCRIBE as the subject line.

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708

    Autumn News from Guava

     
    !
    Guava
    Autumn News

    Keeping you updated with all things Guava

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    Guava Car
     

    Guava at Silverstone

     

    Congratulations to Team Essex which is second in the Le Mans Series. Guava Car

    Guava Win Gold Award

     

    Simon Goddard and Edward Cowell collect Guava's award.

    Stellar New Client.

    Guava is pleased to have added yet another household name to its client roster with Mars Drinks signing up to our SEO service. Our dedicated SEO team will be rolling out a search strategy for the UK, France and Germany with Asian sites set to follow in the future.  

    Mobile Search Award.

    Guava recently received the top award for Search Engine Optimisation at the Mobile Search Awards. The award was for Guava's SEO work on Just the Flight mobile, a pioneering mobile flight booking system.  

    Fresh News.

    We are delighted to announce that Jason Lock was recently appointed a Director of Guava Limited. Jason was in fact employee number one at our Berkshire office so he has years of experience steering our dedicated PPC teams.  

    Need For Speed.

    Members of the Guava team saw our logo flash before their eyes in September when our sponsored RS Spyder went for a spin at Silverstone. Team Essex also took part in the famous endurance test, 24 Hours of Le Mans.  Read all about it on our Search Engine War blog.

     

    For more information on upcoming Guava events please visit our website.

     

    The Guava Team

    www.guava.co.uk
     

    Address: The Stables, Hurst Grove, Sandford Lane, Hurst, Berkshire, RG10 0SQ

    3 & 6 The Setons, Tolvaddon Energy Park, Camborne, TR14 0HX
    Berkshire: Tel. 0118 9321100 Fax. 0118 9321222

    Cornwall:  Tel. 0870 0630707  Fax. 0870 0630708